English entrepreneur Michael Aldrich was a pioneer of online buying in 1979. His system linked a modified home TV to a real-time transaction processing laptop by way of a domestic telephone line. During the Eighties he designed, manufactured, bought, installed, maintained and supported many online buying systems, using videotex expertise. These techniques which additionally provided voice response and handprint processing pre-date the Internet and the World Wide Web, the IBM PC, and Microsoft MS-DOS, and have Online Shop been put in primarily within the UK by large firms. They centered on purchasing motivations and found that the number of merchandise out there and the perceived convenience of the shopping for online experience were vital motivating elements.

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